Do you need some guidance in writing your resume? Looking for insight on how to optimize your resume for applicant tracking software? Frustrated trying to decide what career information should be included on your resume and what can be eliminated? Try our new Resume Consultation Service! Resume consultations include a virtual meeting to review your current resume and provide feedback on content, layout, and language to help you craft a professional document that reflects your strengths and gets results. You will receive customized recommendations for optimizing your resume to maximize your ability to get through applicant tracking software to land interviews. You will also receive a sample layout in both PDF and Word format that can be used as a guide for completion of your resume. With over 20 years of resume writing experience, Lisa Rabzak has been assisting clients from a wide range of professional backgrounds in creating compelling resumes that land jobs. From entry-level to executive positions, military to civilian, career transitions, and everything in between, we can help. For more information on our Resume Consultations Services, visit our website at https://www.lisarabzak.com/resume-consultation or contact us at 717-371-5302 or via email at lisarabzak@comcast.net.

Do you love the company you work for, but feel stagnant in your current role? Are you looking to advance your career with more direct responsibilities? Crafting a resume that is specifically focused on a promotion can help you achieve that goal. Most people believe that you only need a formal resume when applying for a new position outside of your current employer. The truth is that a resume is a key ingredient for successful internal promotions, allowing you to differentiate yourself from a pool of candidates. First, a resume gives you the opportunity to highlight your accomplishments, focusing on achievements and the impact you have had within your current and past roles with the company. Second, a resume can help provide specific insight into the skills you have developed that will help you thrive in the new role. Last, a resume offers a platform to demonstrate your commitment to advancing the strategic priorities of the company through your individual contributions. Looking for help in crafting a resume for an internal promotion? Contact Lisa Rabzak Marketing Services at 717-371-5302 or email us at lisarabzak@comcast.net.

In short - YES! Brochures and other printed materials, like flyers, postcards, catalogs, and booklets, offer a tangible, memorable, and cost-effective way to reach customers and build brand credibility. Their physical nature provides a unique, screen-fatigue-free experience, which can lead to higher engagement and retention rates compared to just digital content. Brochures also encourage longer reading times, allowing for deeper engagement with key messages and a higher chance of being kept for future reference. They offer a physical connection to your brand, providing a tactile experience that digital platforms can't replicate, leading to enhanced memorability and brand credibility. To be effective, brochures need a clear design, quality content, a strong brand identity, and a clear call to action. High-Quality Design: A visually appealing design with eye-catching graphics and photos is crucial for capturing attention. Clear Content: Content should be well-written, informative, and clearly explain your business and its offerings. Strong Call to Action: Include clear instructions on what you want the reader to do next, such as visiting a website or calling a phone number. Brand Consistency: Ensure your brand's colors, fonts, and logo are used consistently to reinforce your brand identify. Interested in designing a new brochure or upgrading your current one? Call 717-371-5302 or email lisarabzak@comcast.net today!

Getting Optimal Marketing Results for Your Business

Custom Newsletter Design Lisa Rabzak Marketing Services provides customized, comprehensive newsletter design and distribution for a wide range of clients, including businesses, homeowner associations, non-profit organizations, and clubs. Whether you are considering developing a new newsletter, outsourcing your current newsletter, or are interested in a redesign, Lisa Rabzak Marketing Services can help. Newsletters offer numerous benefits, including enhanced communication, customer engagement, brand building, and cost-effective marketing. They allow for direct and consistent communication with audiences, fostering loyalty and driving website traffic. Newsletters also provide a platform to showcase expertise, share valuable insights, and promote products or services. Content can be targeted to existing customers or can be utilized as a prospecting tool to secure new customers. Whether you prefer a printed or email newsletter, or a combination of both, we can assist you in creating engaging content that resonates with recipients. Our services include design, layout, article development, proofreading and coordination of distribution. From inception to completion, we manage every step. Interested in discussing your newsletter needs? Contact Lisa Rabzak Marketing Services at 717-371-5302 or email lisarabzak@comcast.net.

DO - Focus on accomplishments. Provide specific details on both your accomplishments and quantifiable results for each of your positions. This can include exceeding KPIs, cost reductions, special projects or tasks, process improvements, awards or other recognition, and promotions DON'T - Use fancy design elements. Including things like pictures and graphics or putting text into boxes can cause problems when your resume is scanned by applicant tracking systems. Keep it clean and neat and use common fonts like Times New Roman for optimal readability. DO - Include a skills section highlighting your areas of expertise. Be sure to match the language and requirements listed in your targeted job postings for increased success with ATS systems. DON'T - Use functional resumes, which are not ATS-friendly. Chronological resumes work best with ATS or a hybrid resume consisting of a chronological portion and an enhanced skills section can also be used. DO - Read job postings carefully and identify job responsibilities, qualifications, and skills that are required for the position. Then ensure that each of those is addressed within your resume for maximum ATS impact. DON'T - Submit your resume as a JPEG or other image files. These file types will not work with ATS systems. Make sure to submit either a Word or PDF file when applying for jobs. Need help crafting your resume? Contact Lisa Rabzak Marketing Services at 717-371-5302 or info@lisarabzak.com.

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Keys to Effective Brochure Design

Effective Logo Design