Do you love the company you work for, but feel stagnant in your current role? Are you looking to advance your career with more direct responsibilities? Crafting a resume that is specifically focused on a promotion can help you achieve that goal. Most people believe that you only need a formal resume when applying for a new position outside of your current employer. The truth is that a resume is a key ingredient for successful internal promotions, allowing you to differentiate yourself from a pool of candidates. First, a resume gives you the opportunity to highlight your accomplishments, focusing on achievements and the impact you have had within your current and past roles with the company. Second, a resume can help provide specific insight into the skills you have developed that will help you thrive in the new role. Last, a resume offers a platform to demonstrate your commitment to advancing the strategic priorities of the company through your individual contributions. Looking for help in crafting a resume for an internal promotion? Contact Lisa Rabzak Marketing Services at 717-371-5302 or email us at lisarabzak@comcast.net.

In short - YES! Brochures and other printed materials, like flyers, postcards, catalogs, and booklets, offer a tangible, memorable, and cost-effective way to reach customers and build brand credibility. Their physical nature provides a unique, screen-fatigue-free experience, which can lead to higher engagement and retention rates compared to just digital content. Brochures also encourage longer reading times, allowing for deeper engagement with key messages and a higher chance of being kept for future reference. They offer a physical connection to your brand, providing a tactile experience that digital platforms can't replicate, leading to enhanced memorability and brand credibility. To be effective, brochures need a clear design, quality content, a strong brand identity, and a clear call to action. High-Quality Design: A visually appealing design with eye-catching graphics and photos is crucial for capturing attention. Clear Content: Content should be well-written, informative, and clearly explain your business and its offerings. Strong Call to Action: Include clear instructions on what you want the reader to do next, such as visiting a website or calling a phone number. Brand Consistency: Ensure your brand's colors, fonts, and logo are used consistently to reinforce your brand identify. Interested in designing a new brochure or upgrading your current one? Call 717-371-5302 or email lisarabzak@comcast.net today!