Brand Awareness Through Customer Service

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September 2, 2022

Differentiate Your Brand Through Improved Customer Experiences

Great article from Entrepreneur.com regarding the importance of customer experiences in differentiating your brand. The article explains how some of the big brands like Netflix are harnessing the power of the customer experience to set themselves apart from the competition, even at times of intense growth. In a world where we are constantly bombarded with information, an exemplary customer service experience can be an excellent way to acquire and keep your customers. Click on the link below to read the whole article on Entrepreneur.com.

Customer Experience Is How You Can Differentiate Your Brand
https://www.entrepreneur.com/article/321775

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Using Your Resume to Sell Yourself

By Lisa Rabzak, Owner • April 3, 2025

Writing a resume isn't just about detailing your professional history - it's about reflecting who you are as an employee and what you can bring to the table for potential employers. When properly conveyed, these unique attributes will allow you to stand out from other applicants. The best way to showcase your talents is to highlight your past accomplishments. Articulate what you did, why you did it, how you did it, and the end result for your clients, team, and company. Specifically mention quantifiable successes using numbers, percentages or time frames. These can include sales and revenue enhancements, cost savings, and process improvements. Also mention special projects you led or contributed to as part of a team and include the result following project completion. Quantifying accomplishments shows hiring managers that you are results-driven and are able to make a significant contribution to company operations. Always remember that employers are looking for job candidates that can produce results and advance corporate objectives. To be an attractive candidate, utilize your past successes to provide examples of who you are as an employee and what you can do for a new employer. Need assistance crafting your resume? Contact Lisa Rabzak Marketing Services at 717-371-5302 or email us at lisarabzak@comcast.net.