What makes a good logo? Experts have debated the topic for years. There are some basic guidelines to follow including:

-    Make it memorable

-    It should evoke an emotional response

-    It must reproduce well in various scales

-    Make it eye-catching



But beyond these basics, there are some additional rules that may help you fine-tune your logo:

-    If using color, be sure to pick a color palette that elicits the proper response and doesn’t give customers the wrong reaction.

-    Use a unique but user-friendly font that draws customers in. Mixing fonts within a logo design can also be an easy way to make it stand out.

-    Use texture and detailing in small doses to augment the design, but don’t overuse them as they become ineffective when used throughout.

-    Be different – don’t copy logos that have worked for other companies. What worked for them may not work for you so find your own voice.

-    Keep it balanced. You want your logo to be original, but if it becomes too quirky, your meaning may be lost.

Logos are your company’s calling card and a potential customer’s first impression. They should be designed with great care and consideration. If you are in need of a new logo or would like to redesign your current logo, please give us a call at 717-371-5302 for a free estimate.