How To Write Attention-Grabbing Headlines
September 2, 2022

September 2, 2022

Attention-Grabbing Headlines That Generate Sales

No matter the marketing avenue, you only have a few seconds to grab a reader’s attention and motivate them to continue reading. Whether it’s a brochure, direct mail postcard, advertisement, or social media post, most readers decide whether or not to keep reading based on the headline. The best way to do this is to give readers a clear idea of the specific problems your products or services can solve and/or the benefits you provide. Below are some of the Do’s and Don’ts of headline writing:
Don’t:
  • Waste space with a company name that doesn’t describe what you do
  • Use generic or vague words or phrases that could apply to any industry
  • Focus on selling points that don’t distinguish your company from competitors
  • Make your headline so long your prospects lose interest before finishing
  • Use industry-specific terms that the average person would not understand
Do:
  • Describe the problems that your product or service can solve for customers
  • Emphasize a key service, product or selling point that is unique to your business
  • Utilize trigger words – how, why, what, when – to grab the curiosity of the reader
  • Use a question in your headline which draws customers in to find the answer
  • Define or identify the specific customers you are seeking to target
  • Use numbers to break up text and create visual interest
Ideally, your headline should define your target customer, identify the problem your target customer faces, and promote the benefit your company offers to eliminate that problem. Then follow your headline with persuasive copy that further clarifies the unique value of your specific products or services. Ultimately, if you take your time and give real thought to your headlines to ensure they appropriately represent your business, your message will generate the sales you want!

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Do you need some guidance in writing your resume? Looking for insight on how to optimize your resume for applicant tracking software? Frustrated trying to decide what career information should be included on your resume and what can be eliminated? Try our new Resume Consultation Service! Resume consultations include a virtual meeting to review your current resume and provide feedback on content, layout, and language to help you craft a professional document that reflects your strengths and gets results. You will receive customized recommendations for optimizing your resume to maximize your ability to get through applicant tracking software to land interviews. You will also receive a sample layout in both PDF and Word format that can be used as a guide for completion of your resume. With over 20 years of resume writing experience, Lisa Rabzak has been assisting clients from a wide range of professional backgrounds in creating compelling resumes that land jobs. From entry-level to executive positions, military to civilian, career transitions, and everything in between, we can help. For more information on our Resume Consultations Services, visit our website at https://www.lisarabzak.com/resume-consultation or contact us at 717-371-5302 or via email at lisarabzak@comcast.net.
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