The Importance of a Cover Letter

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September 2, 2022

How to Write a Compelling Cover Letter

While the resume is still king, the cover letter is a vital, yet often overlooked, part of securing your dream job. Most employers give you the option to upload a cover letter along with your resume, but don’t necessarily require it. Your resume is a statement of your work history, but the cover letter is your opportunity to express your passion for a position and convince a potential employer to give you the job. Use it! Below are some tips for a convincing cover letter. Need help? Give Lisa Rabzak Marketing Services a call at 717-371-5302 or contact us through our website at www.lisarabzak.com for assistance with writing a compelling resume and cover letter.

1. Research the company. Take some time to research the company where you are applying and make reference to the results of your research in your cover letter. Researching the company will also come in handy when you secure the interview.

2. Toot your own horn. Tell the potential employer why you are the right person for the job versus the million other resumes that cross their desk. Be honest about your strengths and highlight skills and experience that make you stand out from the pack.

3. Make it personal. When writing the cover letter, make sure that you maintain your own voice. Don’t try to be someone you are not.

4. Keep it short. Cover letters should be one page. Otherwise, a potential employer is likely to lose interest. Make it short and sweet so they can move on to your resume.

5. Customize your cover letter. In securing a job, one size does not fit all. Cover letters should be unique to each position and should include an inside address for each company.

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Using Your Resume to Sell Yourself

By Lisa Rabzak, Owner • April 3, 2025

Writing a resume isn't just about detailing your professional history - it's about reflecting who you are as an employee and what you can bring to the table for potential employers. When properly conveyed, these unique attributes will allow you to stand out from other applicants. The best way to showcase your talents is to highlight your past accomplishments. Articulate what you did, why you did it, how you did it, and the end result for your clients, team, and company. Specifically mention quantifiable successes using numbers, percentages or time frames. These can include sales and revenue enhancements, cost savings, and process improvements. Also mention special projects you led or contributed to as part of a team and include the result following project completion. Quantifying accomplishments shows hiring managers that you are results-driven and are able to make a significant contribution to company operations. Always remember that employers are looking for job candidates that can produce results and advance corporate objectives. To be an attractive candidate, utilize your past successes to provide examples of who you are as an employee and what you can do for a new employer. Need assistance crafting your resume? Contact Lisa Rabzak Marketing Services at 717-371-5302 or email us at lisarabzak@comcast.net.