The Importance of a Cover Letter
September 2, 2022
September 2, 2022
How to Write a Compelling Cover Letter 
While the resume is still king, the cover letter is a vital, yet often overlooked, part of securing your dream job. Most employers give you the option to upload a cover letter along with your resume, but don’t necessarily require it. Your resume is a statement of your work history, but the cover letter is your opportunity to express your passion for a position and convince a potential employer to give you the job. Use it! Below are some tips for a convincing cover letter. Need help? Give Lisa Rabzak Marketing Services a call at 717-371-5302 or contact us through our website at
www.lisarabzak.com
for assistance with writing a compelling resume and cover letter.
1. Research the company. Take some time to research the company where you are applying and make reference to the results of your research in your cover letter. Researching the company will also come in handy when you secure the interview. 2. Toot your own horn. Tell the potential employer why you are the right person for the job versus the million other resumes that cross their desk. Be honest about your strengths and highlight skills and experience that make you stand out from the pack. 3. Make it personal. When writing the cover letter, make sure that you maintain your own voice. Don’t try to be someone you are not. 4. Keep it short. Cover letters should be one page. Otherwise, a potential employer is likely to lose interest. Make it short and sweet so they can move on to your resume. 5. Customize your cover letter. In securing a job, one size does not fit all. Cover letters should be unique to each position and should include an inside address for each company. 
1. Research the company. Take some time to research the company where you are applying and make reference to the results of your research in your cover letter. Researching the company will also come in handy when you secure the interview. 2. Toot your own horn. Tell the potential employer why you are the right person for the job versus the million other resumes that cross their desk. Be honest about your strengths and highlight skills and experience that make you stand out from the pack. 3. Make it personal. When writing the cover letter, make sure that you maintain your own voice. Don’t try to be someone you are not. 4. Keep it short. Cover letters should be one page. Otherwise, a potential employer is likely to lose interest. Make it short and sweet so they can move on to your resume. 5. Customize your cover letter. In securing a job, one size does not fit all. Cover letters should be unique to each position and should include an inside address for each company. 


By Lisa Rabzak, Owner
•
October 15, 2025
Do you need some guidance in writing your resume? Looking for insight on how to optimize your resume for applicant tracking software? Frustrated trying to decide what career information should be included on your resume and what can be eliminated? Try our new Resume Consultation Service! Resume consultations include a virtual meeting to review your current resume and provide feedback on content, layout, and language to help you craft a professional document that reflects your strengths and gets results. You will receive customized recommendations for optimizing your resume to maximize your ability to get through applicant tracking software to land interviews. You will also receive a sample layout in both PDF and Word format that can be used as a guide for completion of your resume. With over 20 years of resume writing experience, Lisa Rabzak has been assisting clients from a wide range of professional backgrounds in creating compelling resumes that land jobs. From entry-level to executive positions, military to civilian, career transitions, and everything in between, we can help. For more information on our Resume Consultations Services, visit our website at https://www.lisarabzak.com/resume-consultation or contact us at 717-371-5302 or via email at lisarabzak@comcast.net.

By Lisa Rabzak, Owner
•
October 11, 2025
Do you love the company you work for, but feel stagnant in your current role? Are you looking to advance your career with more direct responsibilities? Crafting a resume that is specifically focused on a promotion can help you achieve that goal. Most people believe that you only need a formal resume when applying for a new position outside of your current employer. The truth is that a resume is a key ingredient for successful internal promotions, allowing you to differentiate yourself from a pool of candidates. First, a resume gives you the opportunity to highlight your accomplishments, focusing on achievements and the impact you have had within your current and past roles with the company. Second, a resume can help provide specific insight into the skills you have developed that will help you thrive in the new role. Last, a resume offers a platform to demonstrate your commitment to advancing the strategic priorities of the company through your individual contributions. Looking for help in crafting a resume for an internal promotion? Contact Lisa Rabzak Marketing Services at 717-371-5302 or email us at lisarabzak@comcast.net.

By Lisa Rabzak, Owner
•
October 8, 2025
In short - YES! Brochures and other printed materials, like flyers, postcards, catalogs, and booklets, offer a tangible, memorable, and cost-effective way to reach customers and build brand credibility. Their physical nature provides a unique, screen-fatigue-free experience, which can lead to higher engagement and retention rates compared to just digital content. Brochures also encourage longer reading times, allowing for deeper engagement with key messages and a higher chance of being kept for future reference. They offer a physical connection to your brand, providing a tactile experience that digital platforms can't replicate, leading to enhanced memorability and brand credibility. To be effective, brochures need a clear design, quality content, a strong brand identity, and a clear call to action. High-Quality Design: A visually appealing design with eye-catching graphics and photos is crucial for capturing attention. Clear Content: Content should be well-written, informative, and clearly explain your business and its offerings. Strong Call to Action: Include clear instructions on what you want the reader to do next, such as visiting a website or calling a phone number. Brand Consistency: Ensure your brand's colors, fonts, and logo are used consistently to reinforce your brand identify. Interested in designing a new brochure or upgrading your current one? Call 717-371-5302 or email lisarabzak@comcast.net today!
