Lisa Rabzak Marketing Services - Logo
,
This is a placeholder for the Yext Knolwedge Tags. This message will not appear on the live site, but only within the editor. The Yext Knowledge Tags are successfully installed and will be added to the website.
This is a placeholder for the Yext Knolwedge Tags. This message will not appear on the live site, but only within the editor. The Yext Knowledge Tags are successfully installed and will be added to the website.
This is a placeholder for the Yext Knolwedge Tags. This message will not appear on the live site, but only within the editor. The Yext Knowledge Tags are successfully installed and will be added to the website.

Blog Layout

The Advantages of Direct Mail
September 2, 2022

Direct Mail is Still an Effective Tool for Businesses

Even with all the digital and social media options available to businesses today, direct mail marketing is still one of the most effective methods of reaching potential clients. Direct mail offers specific advantages not available elsewhere.


You can target a very specific group. Lists can be purchased that are based on precise demographic, geographic, and economic factors related to your business and your target customers.


Direct mail is a great choice for small or medium sized businesses. Regardless of your budget, direct mail advertising is always a viable choice. In addition to adjusting the number mailed, you can also adjust size and quantity of content. For example:


  •  Letters can be used to address more personal subjects
  • Postcard are used for general promotions to both existing and new customers
  • Newsletters are effective for keeping current clients updated about your company’s products, services, and activities, and are also a great soft-selling approach to generate new business

Direct mail has the ability to address your potential customers directly. Unlike many other types of advertising, direct mail can be personalized to allow your company to gain more trust and credibility with your potential clients.


Direct mail allows you to place your message in the hands of prospective clients.  Unlike TV or radio advertising where the client only hears or sees your message, with direct mail your message can be kept for future reference.



Direct mail campaigns can be tracked. Using promotions such as coupons or giveaways is an easy way to track the effectiveness of your campaign and allows you to make adjustments to your audience and your message for higher effectiveness.

By Lisa Rabzak, Owner April 3, 2025
Writing a resume isn't just about detailing your professional history - it's about reflecting who you are as an employee and what you can bring to the table for potential employers. When properly conveyed, these unique attributes will allow you to stand out from other applicants. The best way to showcase your talents is to highlight your past accomplishments. Articulate what you did, why you did it, how you did it, and the end result for your clients, team, and company. Specifically mention quantifiable successes using numbers, percentages or time frames. These can include sales and revenue enhancements, cost savings, and process improvements. Also mention special projects you led or contributed to as part of a team and include the result following project completion. Quantifying accomplishments shows hiring managers that you are results-driven and are able to make a significant contribution to company operations. Always remember that employers are looking for job candidates that can produce results and advance corporate objectives. To be an attractive candidate, utilize your past successes to provide examples of who you are as an employee and what you can do for a new employer. Need assistance crafting your resume? Contact Lisa Rabzak Marketing Services at 717-371-5302 or email us at lisarabzak@comcast.net.
September 2, 2022
Recently Completed Project - TD Meyers LLC
September 2, 2022
Custom Business Form Design
September 2, 2022
Effective Logo Design
September 2, 2022
Attention-Grabbing Headlines That Generate Sales
September 2, 2022
Keys to Effective Brochure Design
September 2, 2022
Differentiate Your Brand Through Improved Customer Experiences
September 2, 2022
How to Write a Compelling Cover Letter 
September 2, 2022
Recent Project - Grown Folks Gathering, LLC Logo
September 2, 2022
Haldeman Mechanical Inc. Fall Newsletter
More Posts
Share by: